From attic room to world player
Identity Games is a creator, producer, and publisher of international award-winning games perfect for children, adults, families, and friends! Check out our (newest) games and make your next game night unforgettably fun.
With the experience of creating and designing games, combined with local marketing and sales experience in the Benelux and the USA, Identity Games is able to offer all distribution partners strong brands with marketing support.
Identity Games International
In an attic room in Rotterdam
First purchase in China
Starting their own manufacturing
Toys of the year & exporting to 20 countries
Talpa on board
In 2012, John de Mol of Talpa Holdings discovers the innovative potential of Identity Games and becomes a minority shareholder. Via this joint-venture, Identity Games also releases games about well-known TV programmes, such as Ik hou van Holland and De Jongens Tegen De Meisjes, and sells many game editions of The Voice worldwide.
Opening office in the USA
Escape Room The Game
Global breakthrough with 7 titles
According to Identity Games, every child has the right to play fun games.
As part of our 25th anniversary in 2017, Identity Games looked for a partnership with a trustful charity that is focused on children.
The global CliniClowns foundation celebrated their 25th anniversary as well in 2017.
Together we developed the Red Noses game. Part of the revenew was offered to this friendly foundation by the end of the year.
“We are very happy that a game is able to contribute in this way to charity”, say Albert and Emile. “We’re very looking forward to the upcoming years”!